94%
of consumers say that a website's design impacts their purchase decisions 1
YOUR WEBSITE IS YOUR FIRST IMPRESSION.
400%
potential increase in conversions with a better user experience design 2
73%
of consumers leave a website if it is not mobile responsive 2
32%
more revenue can be generated by businesses with well-designed websites 3
OUR PROCESS. FUELED BY RESEARCH.
2
Research & planning
3
Website design
1
Discovery
discussion
discussion
DESIGN
4
Revisions
& approval
& approval
DESIGN
- 1Discovery discussion
- 2Research & planning
- 3Website design
- 4Revisions & approval
1
Front & back end
coding
coding
DEVELOPMENT
4
Deployment
& launch day!
& launch day!
2
Mobile responsive
coding
coding
3
Testing &
quality control
quality control
DEVELOPMENT
- 1Front & back end
coding 
- 2Mobile responsive
coding - 3Testing &
quality control - 4Deployment
& launch day!
RECENT WORK. FUELED BY SUCCESS.
CloudTruth
A dynamic secrets & configuration engine that automates generating perfect, consistent configuration for every deployment. They pioneer seamless solutions that help teams focus less on configuration and more on building products they love.
cloudtruth.com
equalityMD
Personalized, culturally competent healthcare and mental health therapy services for employers, LGBTQ+ patients, and allies. equalityMD strives to provide affordable access to quality medical care with a focus on building an inclusive and supportive doctor/patient relationship.
equalitymd.com
PupWise
A supportive AI-powered pet parent platform guided by experts. PupWise is helping shape how parents care for their pets and giving them the knowledge, tools, and resources to make important decisions quickly.
getpupwise.com
PIONEER INDUSTRIES
Acquired recently by ASSA ABLOY, Pioneer is a nearly century-old innovative leader in manufacturing commercial steel doors and frames. They stand out by offering quick shipping and an itemized online shopping experience to their customers.
pioneerindustries.com
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"Ken played a key role in the transformation of both our marketing website and our main web application. Through in-depth research and a streamlined approach, he revamped the marketing website, simplifying the design and content to better convey CloudTruth's vision and mission.
On the web application front, Ken analyzed customer usage data and the competitive landscape to create an exciting, user-friendly design that has garnered enthusiastic feedback from our customers. We have observed an increase in lead conversion rates in the first few weeks since launch and are excited about future growth."
Greg Arnette - CPO, CloudTruth
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"Ken joined equalityMD's team at a crucial moment, just as we were gearing up to participate in the highly competitive Cedars-Sinai HealthTech Accelerator in Los Angeles. With tight deadlines looming, Ken wasted no time and jumped right in. He led brand exploration sessions and worked side-by-side with our team helping to steer us in a unique and compelling direction that helped us stand out in our space.
In just one month, Ken created an impactful, intuitive, and responsive website. Thanks to Ken's leadership and design expertise, we were a hit within multiple departments at Cedars-Sinai Hospital and we're well on our way to bringing our MVP to market. I admire Ken’s hands-on approach and convivial team spirit. With Ken on our team, we made the seemingly impossible possible in a condensed time span. We look forward to tackling exciting new challenges with him!"
Justin Ayars - CEO, equalityMD
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"As a CEO, I am thoroughly impressed with PixelFuel's work on our company's website and app. The design and user experience of both, crafted by their team, have garnered overwhelming praise from our stakeholders and customers alike. Ken's commitment to client success is remarkable, always going above and beyond. I strongly recommend PixelFuel to any business aiming to significantly improve their digital presence."
Vail Weymann - CEO, PupWise
WE. ARE. AGILE.
We work fast, develop deep understanding of your brand, target audience and their needs. Think of us as an extension of your team.
Meet Ken Herbert, the driving force behind PixelFuel. With a rich, two-decade career leading award winning design agencies and mission-driven a startups, Ken has navigated challenges for a diverse range of clients, from small companies and startups to organizations like Merck, Johnson & Johnson, L'Oréal, Mercedes Benz, Pfizer, and The UN. Leveraging his unique engineering and design expertise, Ken delivers agile, focused solutions from multiple angles. Charged with the belief that every problem carries a solution, and an unmistakable passion for creativity, Ken isn't just a consultant - he's your dedicated partner in shaping your digital narrative.
LET'S.
Schedule an intro call on our calendar.
We will be in touch soon. Thank you!